Wrangler’s “Old Town Road”-inspired collection is a modern cowboy’s dream.
In December 2018, Lil Nas X and Billy Ray Cyrus’ song “Old Town Road” broke the charts. The infectious combination of rap and country was initially absurd, but once one gets over the initial surprise, undeniably catchy. Now, Wrangler is hoping to cash in on the song’s popularity with a new limited-edition line designed in partnership with the cowboy himself, Lil Nas X.
In the song, Lil Nas X sings, “Cowboy hat from Gucci, Wrangler on my booty,” which Wrangler has taken quite literally. The brand’s swirling script logo is emblazoned loudly on the “booty” of both jeans and denim shorts. In addition, the capsule collection also features a jean jacket, button-down shirts and graphic tees printed with “Old Town Road.” The collection ranges from $39 to $140USD in price. Plus, the jeans come with a special perk: by taking a picture of the back pocket of a pair of Wrangler jeans, fans have the opportunity to unlock behind-the-scenes footage of the newly-released music video for Old Town Road.
There’s no better way to show your commitment to the yee-haw agenda. Yee-freaking-haw.