Cook turns to the iPad, and talks up iPadOS. The company, you may remember, is spinning the iPad version of iOS off into its own family. It means a few more iPad-specific software tweaks, but currently it’s largely branding.
More importantly, there’s an upgrade to the cheap, base-level iPad. The new, 7th generation iPad is getting a larger screen (10.2”, up from 9.7”), and support for the Apple Pencil and Smart Connector, which lets users attach Apple’s own keyboards to the device to turn it into a pseudo-laptop.
It’ll cost $329 for the base version, and’ll start shipping on September 30th.
More importantly, Apple TV+ is launching (in more than 100 countries) on November 1, with new shows launching every month. And it’ll cost $4.99 a month.
And! A year’s subscription comes free with any Apple product. Which feels like how the majority of people will get access to this service, to be honest.
Cook’s back, reintroducing Apple’s streaming service. The trailers for its shows have been viewed more than 100m times, he says, which, fine. He shows new trailer for See, a Jason Momoa-helmed sci-fi epic about a postapocalyptic world where everyone is blind.
It looks – I am sorry Jason – absolutely terrible.
“We have a huge morning for you, with some truly big announcements,” Cook says, mercifully dispensing with his “usual updates”, and launching straight into Apple Arcade, introducing Ann to introduce the service.
(Apple is too cool to use surnames and I don’t know who Ann is.)
Ann walks us through some of the features of Apple Arcade that we were already told about in March, before introducing a few developers to walk us through their new games.
- Konami introduces a remake of arcade classic Frogger, exclusive to Apple Arcade. The developer’s script is awful. “Whoa! What is that! Is it a giant baby with sunglasses?!” Yes, it is a giant baby is sunglasses, you made the game, you should know this.
- Capcom introduces Shin Sekai: Into the Depths, an underwater platformer, exclusive to Apple Arcade.
- Annapurna Interactive introduce Sayonara Wild Hearts, a fantastic rhythm action game the company describes as “a playable music video”. It’s not exclusive to Apple Arcade – it’s coming to Switch too – but it’s easily the best of the games shown (I played the Switch version at E3 in May).
But the real news: Apple Arcade launches on September 19, worldwide, with 100+ games for $4.99 a month. “For the whole family”, too – no password sharing, and a one month free trial.
“We hope you have a blast playing all the incredible games on Apple Arcade”, says Ann, handing back to Tim.
(Update: Ann is Ann Thai. Thanks Apple!)
As ever, we open straight into a video made for the event, this time showing an impressionistic overview of, well, the history of Apple, from the Macintosh to the new Mac Pro, via clickwheels, trackpads and airpods. The message, if there is one: evolution, not revolution. “Give people wonderful tools, and they’ll do wonderful things”, a caption reads, and Tim Cook takes the stage.
Hello and welcome to the Guardian’s liveblog of Apple’s autumn press conference. We’ll be kicking off at 10am Pacific Time – that’s 6pm UK time, and 3am in New South Wales if you’re staying up for all the latest news.
If you want to watch along live, Apple is streaming the event on its YouTube page for the first time, and you’ll find the video embedded above. If you want to kill time, you could watch some of the other videos on their page, including a bizarre series of “ASMR” clips of people working wood or going walking. Otherwise, stick around, and we’ll try and work out together how it takes two hours to launch some phones, watches and laptops.